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We really took a pounding.

Getting Bullied

#1: Cael's High School Beating

Cael Getting Bullied

#2: Sam's High School Beating

Sam Getting Bullied

#3: Karl's High School Beating

Karl Getting Bullied

Imagine, for a second, you relied on a standard office printer to print out weekly reports. Nowadays, even your run-of-the-mill printer has countless fancy features. And yet, come Friday, you shuffle over to the printer and push, by sheer force of habit, the same buttons in the same sequence to get the same result. Naturally, your report is never formatted exactly how you wanted (perhaps the margins are too narrow or the images are too dark), so you just accept the result because it would be too time-consuming to figure out how to get the thing to do exactly what you want it to. Nobody likes doing this type of tedious work, which is why it usually got passed off on me back when I was an intern: “Hey Hector, can you print this out for me, same as last week but just skip the images?” I couldn’t delegate this to somebody else, because the only thing lower in the hierarchy than me was, well, the printer. 🖨

But imagine how enjoyable my internship would’ve been if I could’ve talked to my printer. Nowadays, some smart printers can already handle basic voice commands, eliminating some of the inefficient button pushing. But what if these smart printers could take it a step further and carry on a context-sensitive conversation that accounts for changing needs? It might, for instance, make helpful suggestions like, “It looks like you’re just printing a quick draft, so should I make it black and white to save some ink?” This would make it more than just a useful tool, but an assistive agent. 💥

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if you are a perfect girl, I will try my best to go
go go do we are famliy! go go do we are famliy! go go do we are famliy! go go do we are famliy! go go do we are famliy!  just do yourself!

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

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Xpeng provides full-service with national coverage, for any incident along the road. Our customer service hotline at 41 45 97 97 is staffed 24/7.

 

If you require any assistance on the road, Xpeng Assistance is ready to respond 24/7. We provide help-on-phone and can dispatch support to your location at any time to ensure you and your vehicle are taken well care of.

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

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do yourself , let's go, try your best to do!

blog-dev2 is different blog type!

 

second

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blog-dev2 is different blog type!

Bromley School, a primary school that serves some of Ōtautahi Christchurch’s underprivileged communities, is readying Aotearoa New Zealand’s next generation of leaders. Principal Scot Kinley says ensuring equitable access to the most innovative tools for learning is critical to his students’ empowerment.

“We challenge our students to think big — we want them to make a positive difference in the world,” says Kinley. “It’s our job to equip them with the necessary knowledge and skills they’ll need to thrive. We know we can do that by fostering independent and self-directed learners, and iPad is a key tool in this mission.”

At Bromley School, every teacher and middle school student has their own iPad. There’s an Apple TV in every classroom, and a fleet of Macs for coding. Since introducing iPad, Bromley students are setting the bar for what’s possible when you inspire the minds of young learners. They’re winning regional digital creativity competitions, taking an active role in their learning successes, pitching their ideas to local community groups and investors, and sharing their experience with other schools.

Students Azariah Abohay, Amelia Abohay, and Jeremiah Laufiso show Principal Scot Kinley their app prototype, built in Keynote, which allowed them to combine text, drawings, audio recordings, animations and hyperlinks.

“Tālofa lava, e te tautala Gagana Sāmoa?” (“Hello, do you speak Samoan?”)

When their much-loved Samoan language teacher moved to a local high school, many of Bromley’s Samoan students wanted to continue to learn Gagana Sāmoa — the language of the Samoan Islands — but no replacement teachers were available.

“A lot of our students’ parents or grandparents are fluent in their home language, but some of our students just know the basics — I had the same experience growing up,” explains Mele Togiaso, a teacher at Bromley School. “I'm part Māori and part Samoan, and I’m only now learning my family languages as an adult, thanks to a passionate group of kids!”

A group of students from years 3 through 6 (ages 8 through 11) asked Togiaso to help them find a way to continue their lessons. Together, they formed an inquiry group — the Digi Navigators — and started exploring apps, books, and websites they thought might help. Unfortunately, nothing fit their needs. Some apps relied too heavily on text for younger learners, some didn’t provide audio to help with pronunciation or images to help with comprehension, and some didn’t include fun games to keep students engaged and on track. The Digi Navigators were undeterred.

Bromley’s Pasifika students turned to teacher Mele Togiaso to help them find a way to continue their Samoan lessons. Togiaso used Apple’s App Design Journal to help guide the group through the app development process. Togiaso checks on students Amelia Abohay and Jeremiah Laufiso’s progress. “Tātou a’oa’o Gagana Sāmoa!” (“Let’s learn Samoan!”)

“We decided to create a prototype for an app called Let’s Learn Samoan, because all of the kids at our school have access to iPad and we wanted it to be accessible to everyone,” says Jeremiah Laufiso, a year 5 student.

The Digi Navigators created their app prototype in Keynote, the powerful presentation tool that comes included with most Apple devices, because it allowed them to combine text, drawings, audio recordings, animations, and hyperlinks in one place — all essential elements of their dream app. Togiaso used the App Design Journal from the Everyone Can Code curriculum, available as a free download from Apple, to help guide the group through the app development process. “It’s super helpful,” Togiaso says. “I share the Journal with anyone that asks how we created our app, because it provides such an easy, step-by-step process to follow.”

Bromley School student Azariah Abohay uses Apple Pencil and the Adobe Photoshop Sketch app to create an original illustration of a fale (a traditional Samoan building) for the app.

The Bromley School students sketched illustrations with Apple Pencil, created animations in Keynote, and recorded voice overs using the iPad’s built-in microphone.

After brainstorming ideas and creating wireframes for their app, the students divided into content creation teams, sketching illustrations with Apple Pencil, creating animations in Keynote, and recording voice overs using the iPad’s built-in microphone.

Testing was also an important part of the process. “This is where we discovered bugs in our prototype, and got feedback on how we could improve our app,” says Amelia Abohay, a year 6 student. “A lot of different groups around our school helped by telling us what they liked and didn’t like, and giving us ideas for how we could make it even better.”

The Digi Navigators also met with a Gagana Sāmoa expert from their community. “This was really valuable because he gave us feedback on our pronunciation, and even more ideas about what we could include,” Amelia says.

“My mission is to inspire a new generation of Pacific nations and Māori leaders in the tech industry,” said Togiaso. “These groups are underrepresented in tech today, and we have so much to offer. I want our kids to see careers in tech as a genuine pathway in their future.” In September 2020, the Digi Navigators were invited to pitch their idea at an event designed to increase opportunities for the next generation of Pacific nations tech innovators. In front of an audience of 50 local tech experts, investors, and teachers, five Digi Navigators presented their business case, demonstrated the app prototype, and answered questions from the crowd. They also received feedback from a local angel investor that has promised to provide continued support and mentorship to grow their idea.

“It was really cool to be able to teach our friends to speak Samoan using an app that we designed ourselves,” says Leonie Bradbrook, a year 6 student. “I would love to create more apps and help my friends.”

Back in regular lessons and at home, the Digi Navigators’ teachers and parents have noticed the deeper connection the students have forged with their culture, and their improved sense of themselves as capable and confident creators.

“In Pacific cultures, we achieve together,” says Togiaso. “It’s not about any one individual’s success — nobody is left behind. This experience showed our students that it is not enough for a smaller team to excel. For everyone to achieve, they all had to collaborate and make sure everybody was doing well. “It’s ingrained in us to give back to our communities,” Togiaso continues. “These kids will be an amazing force for good not just in their aiga (family) — they have so much to offer the world.”

test1类型第一篇文章内容
The repair process will take 3-5 working days, excluding logistics.

Reminder:
1. If the product has been found to have quality issues after the repair, Nothing will cover the shipping fee. (In-Warranty)
2. If the product issues were found to be man-made after the repair, the user will cover the shipping fee. (Out-of-Warranty)
pay2类型第一篇内容
pay1类型第二篇内容
The repair process will take 3-5 working days, excluding logistics.

Reminder:
1. If the product has been found to have quality issues after the repair, Nothing will cover the shipping fee. (In-Warranty)
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pay2类型第一篇内容
Please check the following:
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pay1类型第三篇内容
pay1类型第一篇内容

We really took a pounding.

Getting Bullied

#1: Cael's High School Beating

Cael Getting Bullied

#2: Sam's High School Beating

Sam Getting Bullied

#3: Karl's High School Beating

Karl Getting Bullied

Imagine, for a second, you relied on a standard office printer to print out weekly reports. Nowadays, even your run-of-the-mill printer has countless fancy features. And yet, come Friday, you shuffle over to the printer and push, by sheer force of habit, the same buttons in the same sequence to get the same result. Naturally, your report is never formatted exactly how you wanted (perhaps the margins are too narrow or the images are too dark), so you just accept the result because it would be too time-consuming to figure out how to get the thing to do exactly what you want it to. Nobody likes doing this type of tedious work, which is why it usually got passed off on me back when I was an intern: “Hey Hector, can you print this out for me, same as last week but just skip the images?” I couldn’t delegate this to somebody else, because the only thing lower in the hierarchy than me was, well, the printer. 🖨

But imagine how enjoyable my internship would’ve been if I could’ve talked to my printer. Nowadays, some smart printers can already handle basic voice commands, eliminating some of the inefficient button pushing. But what if these smart printers could take it a step further and carry on a context-sensitive conversation that accounts for changing needs? It might, for instance, make helpful suggestions like, “It looks like you’re just printing a quick draft, so should I make it black and white to save some ink?” This would make it more than just a useful tool, but an assistive agent. 💥

alkfjalk akfji on your home is good woud

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alkjfa;lsdfk

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if you are a perfect girl, I will try my best to go
go go do we are famliy! go go do we are famliy! go go do we are famliy! go go do we are famliy! go go do we are famliy!  just do yourself!

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

131456

Xpeng provides full-service with national coverage, for any incident along the road. Our customer service hotline at 41 45 97 97 is staffed 24/7.

 

If you require any assistance on the road, Xpeng Assistance is ready to respond 24/7. We provide help-on-phone and can dispatch support to your location at any time to ensure you and your vehicle are taken well care of.

 

When I moved from Mexico to the US, I had difficulties expressing myself in English. And because personal expression is so important to me, I had a lot of frustrating experiences where I longed to use the Spanish words I felt more comfortable with. But I also knew that I wanted to make a life here; I knew that this language was to be my new medium of communication. So I was patient with myself and, thankfully, so too were my new friends and colleagues. 🇲🇽🇺🇸

We’ll all have to be patient with this new conversational technology. We still have a lot of work to do to improve natural language understanding and speech technology. In the meantime, you’re bound to have a few frustrating interactions where, like me in my first years here in the US, you long for your accustomed medium. But deep down, you know the world is changing and many of these interaction models are becoming obsolete. 🌎

We should just be grateful that we don’t need to learn a new language to interact with this new technology. We just need to get used to speaking it with somebody — or better yet, something — that is still learning to talk. So be patient, be open-minded, and just be yourself. Only then will the future of technology finally take a human shape.This might be the end of the article, but hopefully the beginning of a longer conversation. I’m eager to expand my thinking in this space and would love to hear your perspectives. 🎆

Fore more about this conversation, here’s my latest talk @ CX SF 2019 🕺🏽and podcast at Forrester What It Means series (The Ambiguity-Laden March Toward People-Centric Design). 👋🏽

Illustrations by Helen Slavutsky

 

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hghg lo log is some one go do to goodle

first

do yourself , let's go, try your best to do!

blog-dev2 is different blog type!

 

second

akjf ljai is shome wo me you jis

blog-dev2 is different blog type!

Bromley School, a primary school that serves some of Ōtautahi Christchurch’s underprivileged communities, is readying Aotearoa New Zealand’s next generation of leaders. Principal Scot Kinley says ensuring equitable access to the most innovative tools for learning is critical to his students’ empowerment.

“We challenge our students to think big — we want them to make a positive difference in the world,” says Kinley. “It’s our job to equip them with the necessary knowledge and skills they’ll need to thrive. We know we can do that by fostering independent and self-directed learners, and iPad is a key tool in this mission.”

At Bromley School, every teacher and middle school student has their own iPad. There’s an Apple TV in every classroom, and a fleet of Macs for coding. Since introducing iPad, Bromley students are setting the bar for what’s possible when you inspire the minds of young learners. They’re winning regional digital creativity competitions, taking an active role in their learning successes, pitching their ideas to local community groups and investors, and sharing their experience with other schools.

Students Azariah Abohay, Amelia Abohay, and Jeremiah Laufiso show Principal Scot Kinley their app prototype, built in Keynote, which allowed them to combine text, drawings, audio recordings, animations and hyperlinks.

“Tālofa lava, e te tautala Gagana Sāmoa?” (“Hello, do you speak Samoan?”)

When their much-loved Samoan language teacher moved to a local high school, many of Bromley’s Samoan students wanted to continue to learn Gagana Sāmoa — the language of the Samoan Islands — but no replacement teachers were available.

“A lot of our students’ parents or grandparents are fluent in their home language, but some of our students just know the basics — I had the same experience growing up,” explains Mele Togiaso, a teacher at Bromley School. “I'm part Māori and part Samoan, and I’m only now learning my family languages as an adult, thanks to a passionate group of kids!”

A group of students from years 3 through 6 (ages 8 through 11) asked Togiaso to help them find a way to continue their lessons. Together, they formed an inquiry group — the Digi Navigators — and started exploring apps, books, and websites they thought might help. Unfortunately, nothing fit their needs. Some apps relied too heavily on text for younger learners, some didn’t provide audio to help with pronunciation or images to help with comprehension, and some didn’t include fun games to keep students engaged and on track. The Digi Navigators were undeterred.

Bromley’s Pasifika students turned to teacher Mele Togiaso to help them find a way to continue their Samoan lessons. Togiaso used Apple’s App Design Journal to help guide the group through the app development process. Togiaso checks on students Amelia Abohay and Jeremiah Laufiso’s progress. “Tātou a’oa’o Gagana Sāmoa!” (“Let’s learn Samoan!”)

“We decided to create a prototype for an app called Let’s Learn Samoan, because all of the kids at our school have access to iPad and we wanted it to be accessible to everyone,” says Jeremiah Laufiso, a year 5 student.

The Digi Navigators created their app prototype in Keynote, the powerful presentation tool that comes included with most Apple devices, because it allowed them to combine text, drawings, audio recordings, animations, and hyperlinks in one place — all essential elements of their dream app. Togiaso used the App Design Journal from the Everyone Can Code curriculum, available as a free download from Apple, to help guide the group through the app development process. “It’s super helpful,” Togiaso says. “I share the Journal with anyone that asks how we created our app, because it provides such an easy, step-by-step process to follow.”

Bromley School student Azariah Abohay uses Apple Pencil and the Adobe Photoshop Sketch app to create an original illustration of a fale (a traditional Samoan building) for the app.

The Bromley School students sketched illustrations with Apple Pencil, created animations in Keynote, and recorded voice overs using the iPad’s built-in microphone.

After brainstorming ideas and creating wireframes for their app, the students divided into content creation teams, sketching illustrations with Apple Pencil, creating animations in Keynote, and recording voice overs using the iPad’s built-in microphone.

Testing was also an important part of the process. “This is where we discovered bugs in our prototype, and got feedback on how we could improve our app,” says Amelia Abohay, a year 6 student. “A lot of different groups around our school helped by telling us what they liked and didn’t like, and giving us ideas for how we could make it even better.”

The Digi Navigators also met with a Gagana Sāmoa expert from their community. “This was really valuable because he gave us feedback on our pronunciation, and even more ideas about what we could include,” Amelia says.

“My mission is to inspire a new generation of Pacific nations and Māori leaders in the tech industry,” said Togiaso. “These groups are underrepresented in tech today, and we have so much to offer. I want our kids to see careers in tech as a genuine pathway in their future.” In September 2020, the Digi Navigators were invited to pitch their idea at an event designed to increase opportunities for the next generation of Pacific nations tech innovators. In front of an audience of 50 local tech experts, investors, and teachers, five Digi Navigators presented their business case, demonstrated the app prototype, and answered questions from the crowd. They also received feedback from a local angel investor that has promised to provide continued support and mentorship to grow their idea.

“It was really cool to be able to teach our friends to speak Samoan using an app that we designed ourselves,” says Leonie Bradbrook, a year 6 student. “I would love to create more apps and help my friends.”

Back in regular lessons and at home, the Digi Navigators’ teachers and parents have noticed the deeper connection the students have forged with their culture, and their improved sense of themselves as capable and confident creators.

“In Pacific cultures, we achieve together,” says Togiaso. “It’s not about any one individual’s success — nobody is left behind. This experience showed our students that it is not enough for a smaller team to excel. For everyone to achieve, they all had to collaborate and make sure everybody was doing well. “It’s ingrained in us to give back to our communities,” Togiaso continues. “These kids will be an amazing force for good not just in their aiga (family) — they have so much to offer the world.”

pay1类型第二篇内容
sony类型第一篇文章内容

PARAMUS, N.J., Oct. 12, 2021 /PRNewswire/ -- Sony today announced the HDC-F5500 system camera, the latest entry in Sony's HDC camera series, which boasts a highly sensitive Super 35mm, 4K CMOS global shutter image sensor that enables shallow depth of field.  The new multi-format addition builds on the success and benefits of the industry-standard HDC lineup and serves as a powerful tool for those in need of creative expression with a cinematic look, in a system camera form factor and workflow.  Thanks to the global shutter effect to prevent rolling shutter distortion and flash band, and its high frame rate capability of 120fps, the HDC-F5500 is ideal for sports and live entertainment production.  The camera's high sensitivity and low noise also make it suitable for capturing dark scenes, which is especially beneficial for drama productions.

Sony Electronics'  HDC-F5500 system camera

Sony Electronics Unveils Shallow Depth of Field System Camera with Super 35mm 4K CMOS Global Shutter Image Sensor

"There is a strong desire to integrate the 'cinematic look' into sports and entertainment productions to heighten emotions and enable more connected storytelling," said Theresa Alesso, Pro Division President, Sony Electronics.  "Listening to the voice of our customers, we've taken our expertise with 35mm cinema cameras and our learnings in industry-leading system cameras and created a new Super 35mm system camera that will match perfectly and easily work alongside our HDC camera series, as well as our portfolio of production solutions."

A first for a systemized S35mm system, the HDC-F5500 features a motorized 8-step ND filter adopted in Sony's digital motion picture camera VENICE, which can be controlled locally or remotely, for increased operational flexibility.  It also allows for the precise selection of focus depth as well as controlled capture of fast-moving subjects even in bright lighting conditions.  Another highlight of the new system camera is its wide color gamut.  Support for BT.2020, S-Gamut3/S-Gamut3.cine and HLG enhance creativity and reality and match seamlessly with the color science driving Sony's most in-demand cameras. 

The new camera also provides numerous workflow enhancements for more efficient live production.  The HDC-F5500 integrates with Sony's IP Live production system through the use of the HDCU-5000 series, which supports SMPTE ST 2110 and AMWA NMOS standards.  The HDC-F5500 can utilize the new IP extension adaptor HDCE-TX50 for remote production or multi-camera flight pack "CCU-Less" operation.  The HDC-F5500 is also compatible with Sony's existing SR Live for HDR workflow with HLG and S-Log3.

Additionally, the newly developed ARIA (Automatic Restoration of Illumination Attenuation) function, for select supported PL and zoom lenses, calibrates and compensates picture appearance when shooting at a distance.

Other features include a new viewfinder slide mechanism compatible with existing large viewfinders that minimizes the camera operator's body movement while panning and allows for use in tight or challenging environments. The HDC-F5500 also has an ergonomic grip for handheld work, and side tally lamp.  4K/12G-SDI direct output from the camera facilitates wireless operation and direct recording.

The HDC-F5500 is planned to be available in December 2021.  For more information about this new system camera or Sony's lineup of HDC cameras, please visit pro.sony.

About Sony Electronics Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

 

SOURCE Sony Electronics, Inc.

PARAMUS, N.J., Oct. 12, 2021 /PRNewswire/ -- Sony today announced the HDC-F5500 system camera, the latest entry in Sony's HDC camera series, which boasts a highly sensitive Super 35mm, 4K CMOS global shutter image sensor that enables shallow depth of field.  The new multi-format addition builds on the success and benefits of the industry-standard HDC lineup and serves as a powerful tool for those in need of creative expression with a cinematic look, in a system camera form factor and workflow.  Thanks to the global shutter effect to prevent rolling shutter distortion and flash band, and its high frame rate capability of 120fps, the HDC-F5500 is ideal for sports and live entertainment production.  The camera's high sensitivity and low noise also make it suitable for capturing dark scenes, which is especially beneficial for drama productions.

Sony Electronics'  HDC-F5500 system camera

Sony Electronics Unveils Shallow Depth of Field System Camera with Super 35mm 4K CMOS Global Shutter Image Sensor

"There is a strong desire to integrate the 'cinematic look' into sports and entertainment productions to heighten emotions and enable more connected storytelling," said Theresa Alesso, Pro Division President, Sony Electronics.  "Listening to the voice of our customers, we've taken our expertise with 35mm cinema cameras and our learnings in industry-leading system cameras and created a new Super 35mm system camera that will match perfectly and easily work alongside our HDC camera series, as well as our portfolio of production solutions."

A first for a systemized S35mm system, the HDC-F5500 features a motorized 8-step ND filter adopted in Sony's digital motion picture camera VENICE, which can be controlled locally or remotely, for increased operational flexibility.  It also allows for the precise selection of focus depth as well as controlled capture of fast-moving subjects even in bright lighting conditions.  Another highlight of the new system camera is its wide color gamut.  Support for BT.2020, S-Gamut3/S-Gamut3.cine and HLG enhance creativity and reality and match seamlessly with the color science driving Sony's most in-demand cameras. 

The new camera also provides numerous workflow enhancements for more efficient live production.  The HDC-F5500 integrates with Sony's IP Live production system through the use of the HDCU-5000 series, which supports SMPTE ST 2110 and AMWA NMOS standards.  The HDC-F5500 can utilize the new IP extension adaptor HDCE-TX50 for remote production or multi-camera flight pack "CCU-Less" operation.  The HDC-F5500 is also compatible with Sony's existing SR Live for HDR workflow with HLG and S-Log3.

Additionally, the newly developed ARIA (Automatic Restoration of Illumination Attenuation) function, for select supported PL and zoom lenses, calibrates and compensates picture appearance when shooting at a distance.

Other features include a new viewfinder slide mechanism compatible with existing large viewfinders that minimizes the camera operator's body movement while panning and allows for use in tight or challenging environments. The HDC-F5500 also has an ergonomic grip for handheld work, and side tally lamp.  4K/12G-SDI direct output from the camera facilitates wireless operation and direct recording.

The HDC-F5500 is planned to be available in December 2021.  For more information about this new system camera or Sony's lineup of HDC cameras, please visit pro.sony.

About Sony Electronics Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

 

SOURCE Sony Electronics, Inc.

NEW YORK, Oct. 13, 2021 /PRNewswire/ -- Following the release of their debut album Remix, which accumulated more than 160 million views on YouTube, L.O.L. Surprise!™, the leading toy brand from MGA Entertainment release their highly anticipated follow up album, Fierce, available now on all streaming platforms via Sony Music's Magic Star/Masterworks labels. Coinciding with the album release is the arrival of L.O.L. Surprise! The Movie on Netflix featuring new music from Fierce.

The new album, Fierce, brings together four best friends: Royal Bee, Lady Diva, Neonlicious and Swag as they become popstars for the first time. The new release from the award-winning collective features 10 original tracks including "Pose,", "Get Up and Dance" and "Shades" all now appearing in L.O.L. Surprise! The Movie! The 45-minute animated movie is set in a world full of lights, camera, and action where one girl must go on a fabulous journey to find the hero inside herself and create the most epic movie ever with a little help from her L.O.L. Surprise family.

L.O.L. Surprise! say: "We are Royal Bee, Lady Diva, Neonlicious and Swag, and we queens are here to slay with all new music. We each brought our unique style and personality to Fierce, the first album featuring all 4 of us together. We're not just BFFs, we're sisters, and this album is what happens when queens lift each other up and fix each other's crowns. You'll dance, you'll sing along, and we know you'll be surprised." 

"Hear our latest tracks from L.O.L. Surprise! The Movie – 'Get Up and Dance,' 'Pose' and 'Shades.' As well as brand new tracks like 'Family' and 'Party All 'Round the World.' Creating this album together has been next level, and we've found ways to express ourselves in a whole new way. Lady Diva convinced her BFF Royal Bee to sing 'Like My Sisters Do' as a duet, cuz that's what BFFs (and sisters) do. Swag was so inspired writing lyrics for all of us that she even found the confidence to sing lead vocals on 'We Move.' And Neonlicious wanted to inspire every B.B. to get a makeover in her first-ever single, 'Shades.' Get ready to strut your stuff and groove along. Cuz we want you to show us you're 'Fierce!' 

L.O.L. Surprise! Fierce Track List

  1. Pose
  2. Get Up and Dance
  3. Family
  4. Party All 'Round the World
  5. Shades
  6. Like My Sisters Do
  7. Fix My Crown
  8. We Move
  9. Teach You How to Dance
  10. L.O.L. Surprise! 4 Eva!

Purchase and Stream the new album Fierce from L.O.L. Surprise!™ HERE.

L.O.L. Surprise! fans in over 50 cities across the United States will finally be able to rock out in real life when the all-new hologram concert tour starts March 5, 2022 in Thousand Oaks, California. "L.O.L. Surprise! Live – Calling All B.B.s" (www.lolsurpriselive.com) features fan favorites and BFFs Lady Diva, Royal Bee, Neonlicious, and Swag in the first-ever family spectacular based on the best-selling fashion doll brand Fans can expect original music from the brand new L.O.L. Surprise album Fierce, dancers, a DJ, and never-before seen holograms live on stage that interact with audiences throughout the show.  Tickets and VIP packages are on sale now HERE.

2022 L.O.L. SURPRISE!™ TOUR SCHEDULE

DATE            

CITY                               

VENUE                                  

March 5           

Thousand Oaks, CA      

Bank of America Performing Arts Center

March 6          

Anaheim, CA                

City National Grove of Anaheim

March 9            

Phoenix, AZ                 

Arizona Federal Theatre

March 11          

San Jose, CA                

San Jose Civic

March 12         

Los Angeles, CA            

Orpheum Theatre

March 13          

Oakland, CA                  

Fox Theater

March 16        

Denver, CO                   

Paramount Theatre

March 17        

Ralston, NE                  

Ralston Arena

March 18          

Minneapolis, MN           

State Theatre

March 19       

Milwaukee, WI             

Riverside Theater

March 20        

Saint Louis, MO          

Fox Theatre - St. Louis

March 22          

Knoxville, TN                

The Tennessee Theatre

March 23         

Charleston, WV             

Clay Center for Arts & Sciences

March 24          

Chattanooga, TN         

Tivoli Theatre

March 25        

Cincinnati, OH                

Taft Theatre

March 26        

Lima, OH                      

Veterans Memorial Civic Center

March 27         

Richmond, VA              

Carpenter Theatre

March 29         

Detroit, MI                   

Fox Theatre

March 30        

Warren, OH                

Packard Music Hall

March 31         

Washington, DC           

Warner Theatre

April 1            

Greensburg, PA          

The Palace Theatre

April 2            

Rockford, IL                   

Coronado Performing Arts Center

April 3           

Rosemont, IL              

Rosemont Theatre

April 5            

Rochester, NY            

Kodak Center for the Arts

April 6            

Wilkes Barre, PA          

F.M. Kirby Center for the Performing Arts

April 7             

Staten Island, NY          

St. George Theatre

April 8             

Brookville, NY             

The Tilles Center at LIU Post

April 9            

Albany, NY                  

Palace Theatre

April 10        

Boston, MA                 

Emerson Colonial Theatre

April 12        

Syracuse, NY  

Oncenter - John H. Mulroy Civic Center - Crouse-Hinds Theatre

April 13           

Glenside, PA           

Keswick Theatre

April 14           

Lancaster, PA             

American Music Theatre

April 15          

Wallingford, CT         

Oakdale Theatre

April 16         

Red Bank, NJ           

Count Basie Center for the Arts

April 19        

Mobile, AL                 

Mobile Civic Center

April 20       

Huntsville, AL            

Von Braun Center

April 22        

Louisville, KY              

The Louisville Palace Theater

April 23     

Charlotte, NC   

Belk Theater At North Carolina Blumenthal Performing Arts Center

April 24        

Indianapolis, IN          

Murat Theatre

April 27          

Birmingham, AL          

BJCC Concert Hall

April 28         

Durham, NC                  

Durham Performing Arts Center

April 30        

Fort Lauderdale, FL       

Broward Center for the Performing Arts

May 2            

Melbourne, FL              

King Center for the Performing Arts

May 3            

Jacksonville, FL          

Florida Theatre

May 4          

Orlando, FL                

Walt Disney Theatre

May 5          

Clearwater, FL            

Ruth Eckerd Hall

May 6          

Atlanta, GA                

The Fox Theatre

May 7          

Columbia, SC             

Township Auditorium

May 8         

New Orleans, LA          

Saenger Theatre

May 10        

Sugar Land, TX           

Smart Financial Centre

May 11        

Midland, TX                  

Wagner Noel Performing Arts Center

May 12          

San Antonio, TX           

Majestic Theatre

May 13       

Grand Prairie, TX          

Texas Trust CU Theatre

SAN DIEGO, Oct. 13, 2021 /PRNewswire/ -- Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony's G Master design.

Sony Electronics' Newest G Master Lens - The FE 70-200mm F2.8 GM OSS II

Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

"Sony is always listening to our customers. Thanks to feedback from users around the world, including leading professionals, Sony continues to develop and evolve the G Master lineup," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "The FE 70-200mm F2.8 GM OSS II is lightweight and offers outstanding handling in any shooting situation. The newest addition to our G Master series will make a perfect telephoto zoom addition to any creator's kit who is looking to maximize their gear potential for both stills and video."

Designed to perfectly pair with Sony's E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II not only offers outstanding optical quality and advanced AF performance, but it is the lightesti F2.8 70-200mm zoom in the world and allows for unprecedented shooting freedom and flexibility. Sony continues to strengthen the Alpha system with this newest addition to the broadest selection of mirrorless lenses on the market as the 65th lens in its E-mount lens lineup.

New Levels of Performance
The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner to corner throughout the entire zoom range, even when the aperture is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.

The FE 70-200mm F2.8 GM OSS II also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.

Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit. In addition, the lens' advanced optical design including an XA element thoroughly suppresses the unwanted 'onion ring' effect, further enhancing the bokeh. The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is just 15.7 inches (0.4 meters) at 70mm and 32.3 inches (0.82 meters) at 200mm, with a maximum magnification of 0.3x. Moreover, the FE 70-200mm F2.8 GM OSS II can be easily paired with Sony's high-performance 1.4x or 2.0x teleconverteriii to extend the lens' focal length to 400mmiv at an F5.6 aperture, all while maintaining its G Master quality.

To avoid any unwanted flare and ghosting in challenging lighting conditions, Sony's original Nano AR Coating II produces a uniform anti-reflection coating on the surface of the lens. In addition, the FE 70-200mm F2.8 GM OSS II's optical design also effectively suppresses internal reflections to improve clarity.

Industry-leading Autofocus
The FE 70-200mm F2.8 GM OSS II's state-of-the-art lens technology brings out the best in the advanced camera body it is paired with. The new lens uses four Sony-original XD (extreme dynamic) Linear Motors for extraordinary fast and precise AF, making it up to approximately four times fasterii and with focus tracking improved by 30% when compared to the previous modelii. When paired with Sony's flagship Alpha 1, the FE 70-200mm F2.8 GM OSS II is capable of high-speed continuous shooting at up to 30 fpsv. Superb AF tracking is also available even when using a teleconverter. For video, the FE 70-200mm F2.8 GM OSS II offers smooth and quiet AF to reliably lock in focus and track fast-moving subjects, even while zooming, so the user can leave the focusing to the camera.

Advanced Features for Video
With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 70-200mm F2.8 GM OSS II is a perfect choice for video. The new lens was designed to dramatically reduce focus breathing, focus shift, and axis shift when zooming so that there is minimal unwanted image movement and angle of view variations.

For easy video-use operation, the FE 70-200mm F2.8 GM OSS II features independent control rings for focus, zoom, and aperture (iris), allowing precise manual operation. The aperture ring also has a click ON/OFF switch. Additionally, Sony's Linear Response MF ensures responsive, low-lag manual focus control. The supplied lens hood also features an opening that allows convenient operation of circular polarizing filters or variable ND filters for more creative flexibility.

Designed for Professionals
The FE 70-200mm F2.8 GM OSS II is the world's lightesti F2.8 telephoto zoom lens and is approximately 29% lighter than the previous model, weighing just under 37 oz (1,045g). In addition to its light weight, the FE 70-200mm F2.8 GM OSS II was designed for professionals to offer an ideal balance without front-heaviness, ensuring that the lens' center of gravity falls directly above the tripod mount. It also features internal zoom to keep the center of gravity constant.

The FE 70-200mm F2.8 GM OSS II has been specifically designed for professionals based on their direct feedback. The new lens includes focus functions to support the user's professional needs such as Full-time DMF, natural and linear manual focus response, and a focus-range limiter switch. The FE 70-200mm F2.8 GM OSS II also includes three customizable focus hold buttons that are provided 90° apart for easy access and convenient control when shooting in horizontal or vertical orientation, and nearly any angle.

The FE 70-200mm F2.8 GM OSS II features both a click ON/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent aperture control when shooting movies. In addition, the zoom ring torque is optimized and now includes image stabilization with MODE 3vi for moving subjects.

Based on feedback from professionals, the FE 70-200mm F2.8 GM OSS II is designed to be reliable in even the most challenging environments. It features dust and moisture resistancevii, equal to the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS. The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that may become attached to the lens surface.

Pricing and Availability
The new FE 70-200mm F2.8 GM OSS II will be available in December for approximately $2,800.00 USD and $3,500.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new FE 70-200mm F2.8 GM OSS II and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand.

New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit:

A product video on the new FE 70-200mm F2.8 GM OSS II can be viewed HERE.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

Notes:

i As of the October 2021 product announcement, compared to full-frame F2.8 70-200mm telephoto zoom lenses that support autofocus. Sony survey.

ii When attached to the Alpha 1, compared to SEL70200GM. Sony test conditions.

iii Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.

iv 2.0x teleconverter can realize 400mm focal length. 1.4x teleconverter can realize 280mm focal length.

v Sony test conditions.

vi A software update may be required. See Sony's support page on the web for camera compatibility info.

vii Not guaranteed to be 100% dust and moisture proof.

SAN DIEGO, Oct. 21, 2021 /PRNewswire/ -- Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx., effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM.

 

Sony Electronics' Alpha 7 IV Goes Beyond 'Basic' with 33MP Full-frame Image Sensor, Outstanding Photo, Video Operability

The Alpha 7 IV takes "basic" to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III.  The new model features many of Sony's most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today's imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a "basic" camera can accomplish. 

"Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a 'basic', or entry-level full-frame camera," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "Now, it's time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers.  This gives today's creators a new level of freedom to capture, create and share in ways that they've never been able to before, no matter the situation in which they find themselves."

Alpha 7 IV: Innovation Never Ends
The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony's original recycled plastic SORPLAS™ for the camera body and packaging with recyclablei materials and less plastic.

Outstanding Image Quality
Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 - 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video.

Next-Level AF performance
The latest BIONZ XR™ processing engine is the same that is used in Sony's flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fpsii with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds' and animals' eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III.

Evolved Movie Technology
The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony's highly regarded Cinema Line cameras.  This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony.  High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency.

To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assistiii that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensationiv to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced Operability as a Genuine Hybrid Model
The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony's lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-stepv shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera's heat-dissipating structure. Optical 'Active Mode'vi image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery.    

The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistancevii.

Enhanced Workflow Capabilities
By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and Imaging Edge Mobile™ applicationviii is simplified via Bluetooth, and fast data transfer is possible by 5GHz/2.4.GHz Wi-Fi.

The camera also has a new feature called "Shot Mark" to enable easy access to the marked scenes in a video clip, within camera and on Sony's Catalyst Browse/Prepare applications.ix

Moreover, the camera has a range of new features to support live streaming and remote communication without needing dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphonex. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV's digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.

Finally, Sony plans to offer a new cloud service next year, "AI Video Editing Studio", for automated editing with AI technology. To allow creators to focus on more creative tasks, "AI Video Editing Studio" automatically performs initial editing in the cloud, using AI technology. Sony will continue to strive to offer a wide variety of imaging experiences and services through the active integration and advancement of cameras, cloud and AI.

Designed with the Environment in Mind
In line with Sony's environmental efforts based on the "Road to Zero" initiative, environment was an important factor in the development of the Alpha 7 IV's design, production and packaging. The camera uses recycled plastic, SORPLAS™, which does not depend on non-renewable resources and is produced at the sites by using renewable energy such as solar power generation. The product packaging also adopts recyclable plastic-reduced materials.

HVL-F60RM2 and HVL-F46RM: Powerful Flashes to Evolve Alpha Lighting System
The HVL-F60RM2 with GN 60 and 20-200mm[xi] coverage and HVL-F46RM with GN 46 and 24-105mmxi are powerful wireless flashes to offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System by the detailed communication between cameras and external flash.

Both flashes have upgraded continuous shooting flash performance, up to 200 consecutive flashes at 10 frames per secondxii for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RMxiii.

When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System that sets a new standard for mirrorless camera lighting systems. For example, with the Alpha 7 IV, P-TTL flash control metering for every frame in Mid, and Hi continuous mode has become possible in addition to Lo continuous mode. The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.

With the Alpha 1, the HVL-F60RM2 achieves a phenomenal up to 20fps of continuous shootingxiv and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1 (sold separately). When the Alpha 1 is used with Sony's flashes, including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full-frame mode. In addition, with the silent electronic shutter of the camera, silent flash shooting is possible when absolute silence is required.

Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

  • Flash parameters controlled directly from the menu of a compatible cameraxv
  • Flash control linked to camera face detectionxv
  • Automatic correction of white balance based on the color temperature information from the flash

Both flashes also feature improved robustness and operability. The Multi Interface shoe with Sony's unique metal shoe foot with rugged side frame significantly increases strength and reliability. Shoe sealing helps the flashes to be more dust and moisture resistantxvi. The HVL-F60RM2's original rotating head mechanism, "Quick Shift Bounce," that enables flexible positioning and optimum lighting control has also been improved to prevent unintended change in the bounce angle.

They support wireless radio communication and can control up to 15 flashes and/or receiver units in 5 groups via wireless radio communication for enhanced lighting control versatility.  

Visual Story is now Supported on Android
"Visual Story" is a mobile application for professional event photographers and video creators to enable immediate and automatic delivery of photos and moviesxvii to their clients after an event through gallery creation, utilize AI (artificial intelligence) assistance for easy image selection, upload assets online and more. While the Visual Story app is already available to iOS users, Android user can now also take advantage of the benefits Visual Story provides to professional photographers and videographers.  

When using the Alpha 7 IV, "Shot Mark" is also supported by Visual Story on iOS Version 2.1.

  • Visual Story on iOS is available to download for free HERE
  • Visual Story on Android is available to download for free HERE

Pricing and Availability
The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. The PCK-LG2 Screen Protect Glass Sheet accessory for the Alpha 7 IV will be available at the same time.

A kit version with Sony's FE 28-70mm F3.5-5.6 OSS zoom lens will also be available for approximately $2,700.00 USD and $3,400.00 CAD.

The new HVL-F46RM will be available in November 2021 for approximately $400.00 USD and $550.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The new HVL-F60RM2 will be available in November 2021 for approximately $550.00 USD and $750.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new Alpha 7 IV and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand.

New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit:

A product video on the new Alpha 7 IV can be viewed HERE

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

Notes:

i This product packaging is recyclable only in the communities that have appropriate recycling programs.
ii Up to 10 fps in continuous "Hi+" mode, or up to 8 fps in continuous "Hi" mode. Continuous shooting speed may vary depending on shooting conditions. Sony tests.
iii Not available when using the SELP1650, SEL18200LE or A-mount lenses.
iv Angle of view and image quality may change slightly when this feature is turned ON. Breathing compensation is not available for unsupported lenses, 120/100p movie recording, S&Q recording at 120/100p, or stills. For the supported lens, please check here.
v CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.  Still-image mode.
vi Slight image crop in Active Mode. "Standard" setting recommended for focal lengths of 200mm or longer. Active mode not available when recording at 120 (100) fps.
vii Not guaranteed to be 100% dust and moisture proof.
viii Version 7.6 (to be released soon) or a later version. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information.  Membership to Imaging Edge account and app on smartphone required with connection to Wi-Fi.  See Imaging Edge terms and conditions/privacy policy for details.
ix Supported in Catalyst version 2021.1 or later.
x PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Compatibility with PC and smartphones depends on manufacturers' specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port.
xi 35mm full-frame equivalent.
xii 1/32 flash output level using Ni-MH batteries
xiii When using Ni-MH batteries. Sony tests
xiv Alpha 1 electronic shutter in continuous Hi+ mode. Flash output level manually set to 1/32.
xv Visit Sony support webpage for functional compatibility information.
xvi Not guaranteed to be 100% dust and moisture proof. Dust and moisture resistance will vary also according to the body to which the unit is attached.
xvii Video delivery is only supported on iOS. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information.

SOURCE Sony Electronics, Inc.

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